Opportunities across London
We help you explore opportunities across all London, rather than limiting your search to a single sales suite.
YOUR LONDON PROPERTY JOURNEY STARTS HERE
A better way
to buy new.
Explore London new-build homes with a clearer understanding of your options, the real value of developer offers and support focused on your priorities.
LONDON · NEW HOMES · BUYER ADVISORY01 / 03
01 — A DIFFERENT APPROACH
Our knowledge.
Our connections.
Your advantage.
A sales suite shows you a development. We help you see the bigger picture. We compare homes across London’s new-build market — looking at the advantages and the potential drawbacks, not just the marketing material.
Different phases, unit allocations, layouts, views, service charges and future construction can change what makes a home right for you. The first apartment you’re shown isn’t necessarily the only one worth considering.
Get your personalised shortlist02 — WHY WORK WITH US
More clarity.
Better decisions.
Our understanding of London's developments and the people behind them helps you look beyond the sales brochure.
Beyond the brochure
Look beyond the brochure: layouts, outlook, service charges, available units and future phases can all influence your decision.
Understanding developers
We understand how developers approach pricing, incentives and negotiations — helping you assess what may be achievable and what really adds value.
Connections that count
Our knowledge of the people and teams behind London's developments helps us ask the right questions about availability, releases and potential offers. Availability and terms vary.
03 — BEYOND THE HEADLINE OFFER
The real value of
developer incentives.
A generous incentive and a lower purchase price aren’t necessarily two separate discounts.
Developers may have room to negotiate an overall package. Depending on the property and the market, that could mean a price reduction, a deposit contribution, help with Stamp Duty, or a combination. Asking for more of one benefit can mean less flexibility on another.
Developers may also prefer incentives to recorded price reductions, which can influence perceptions of value across a scheme. But every negotiation is different.
Mortgage lenders have a say, too. Many lenders apply a 5% threshold or limit to certain financial incentives. Policies differ, and incentives must be disclosed and assessed under the lender’s criteria.
The best offer is the one that works for your finances — not necessarily the one with the largest advertised incentive.
04 — FIRST-TIME BUYERS · EXPECTED 2027
Could the new scheme
Your First Home
help you buy in London?
A new government equity loan scheme has been announced for eligible first-time buyers of new-build homes in England. Published proposals include a minimum 2.5% buyer deposit and a 20% government equity loan, interest-free for the first five years.
Key details — including lender participation, affordability assessments and application arrangements — may develop. We'll explain what they mean for buyers as official guidance becomes available.
Check official government information ↗SCHEME UPDATES
Get updates on the Your First Home Scheme.
Receive information from London New Builds about eligibility, participating lenders and how the scheme may work in practice.
05 — SPECIALIST MORTGAGE CONNECTIONS
The right
mortgage advice
makes a difference.
New-build purchases can involve particular lending considerations, including developer incentives, mortgage offer validity and completion timescales.
We can introduce you to experienced mortgage brokers familiar with new-build purchases, so you can explore suitable financing options with a qualified professional. Any regulated mortgage advice is provided by the broker, not London New Builds.
Ask about a broker introduction ↗06 — YOUR NEXT STEP
Receive Your Personalised
Shortlist of London New Builds.
Tell us what you're looking for. One of our advisers will personally select London new-build developments that match your requirements, explaining why each is worth considering.
Personally selected. Never automated.No obligation. No fees for buyers.
YOUR PERSONALISED SHORTLIST
STEP 1 OF 3Tell us what you're looking for.
Three simple steps. Every property question is optional. Only your name and one contact detail are needed to send your enquiry.
01 YOUR PROPERTY02 YOUR SEARCH03 YOUR DETAILS
Your shortlist request is ready.
Your email app should open a draft containing your requirements. Please send that email to complete your request. Nothing has been submitted automatically.
Open email draft ↗Prefer to start a conversation? Message us on WhatsApp ↗